Choosing the right digital marketing reseller program requires a bit of extra tact and some research. The right digital marketing reseller program will connect with the goals of your organization, increase not just engagement but conversion rates, free your team to focus on their core competencies and key performance indicators that only they can provide, and improve the overall output of your organization in terms of its ability to meet your clients’ needs.
An effective digital marketing reseller program should provide the flexible option of customizing the digital marketing services in a way that satisfies your clients’ best and insourcing or outsourcing any set of digital marketing services within the program, such as search engine optimization (SEO), web development, email promoting, social media marketing/advertisements Instagram Ads, Facebook Ads, etc., content writing, analytics, etc.
Here are a few tips on how to choose a digital marketing reseller program:
Be Clear About Your Marketing Goals
It would help if you were clear about your marketing needs. What measure of growth do you want to achieve? Are you interested in generating traffic, customer leads, or increasing sales?
How many followers/customers do you want to reach in a specified period? How much engagement and conversion do you expect to achieve from followers? Who is your target audience?
What resources do you currently have? What services can you outsource or insource? Some digital marketing services include search engine optimization (SEO), web development, web design, branding, social media marketing, content writing, analytics, etc. Which agency has the resources, capacity, and experience to work with you towards your goals? What will this partnership cost you?
Be Critical About Reviews and The Websites of The Agencies
Reviews are critical. They give a good idea of what to expect from a brand. However, many brands clear out the negative thoughts from the comment section of their website and leave behind only the plaudits. Before hiring an agency, check if they are transparent. How do they handle critical feedback from clients? Also, ensure to get reviews directly (not from their websites) from current clients.
Furthermore, ensure their website/blog contains necessary information about the agency, their values, ethics, and their list of clients. How are their social media pages? If their website/blog is poorly managed, yours will be too under them.
Be Particular About Portfolios and Core Competencies
Choose an agency with core competencies that complement or supplement yours. What is the scope of their expertise in the industry? What area have they been most successful in? What have they done in the past? Who have they worked for? What type of clientele do they often attract? Have they had any legal issues? Do they have a history of fraud?
Check if their portfolio (which should be displayed on their website) is updated and comprehensive. Check the quality of their client’s data and their ROI analytics. Check their versatility and flexibility; can they work within the guidelines of different brands and produce optimal results?
The right digital marketing reseller program will free your team to focus on their core competencies and improve the overall output of your organization in terms of its ability to meet clients’ needs. Visit the website to learn more